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Boost Mobile and Association of Surfing Professionals (ASP) Announce Exclusive Global Mobile Telecommunications Sponsorship and Content Licensing Partnership


06/11/2007

IRVINE, Calif. & COOLANGATTA, Australia(BUSINESS WIRE)March 20, 2006Boost Mobile®, a lifestylebased telecommunications brand that develops and distributes wireless communications products for the youth market, and the Association of Surfing Professionals (ASP), the world governing body for the sport of surfing, today announced a threeyear global exclusive strategic partnership. Under the deal, Boost Mobile will become the exclusive mobile telecommunications sponsor and mobile content partner for the Fosters Mens World Tour, the premier competition circuit for professional surfing that determines pro surfings annual world champion.

Boost Mobile now has the exclusive, global rights to develop and offer wireless content from the 12event Fosters ASP Mens World Tour. In addition to its own customer base, presently more than 2.6 million subscribers, Boost Mobile will be exploring delivering the mobile content internationally via licensing with other mobile carriers outside the U.S. Content to be made available from the Fosters ASP Mens World Tour will include scoring updates, wallpapers, photographs and videos. Boost Mobile will also be utilizing a number of its marketing assets, advertising and customer communications to promote the ASP and the WCT events, and in particular the event webcasts.

 

"The Boost Mobile Pro has been a part of the Fosters ASP Mens World Tour for over four years, and Boost has supported surfing and sponsored surfers since the brand inception," said Mark Fewell, senior director of business development for Boost Mobile. "This deal takes our strategic relationship to the next level, and we will be working closely with the ASP to deliver the unique and exciting content from surfings top tour to mobile devices around the world, with the aim of delivering benefits to ASP and the event licensees, and for the enjoyment of consumers."

"This deal extends our longstanding relationship with Boost Mobile as an event licensee, and will enable the ASP to commercialize its assets in the wireless space for the benefit of ASP and its top tour event owners," said Brodie Carr, chief executive officer, ASP.

"The success of putting the worlds best surfers on the worlds best waves is paying off for the ASP and we have seen the interest in the ASP and Fosters Mens World Tour grow year on year," said Carr. "Partnering with Boost in this lucrative multiyear deal allows ASP to leverage off Boost and push the exposure of surfing to the youth demographic worldwide. The ASP has enjoyed the partnering in the Boost Mobile Pro at Trestles and is looking forward to stepping up the relationship another level."

The Boost Mobile Pro, now in its fifth year, is the only WCT event on the U.S. mainland, and will be held at Lower Trestles, Calif. in September 2006. The winner of the event in 2005 was the 2005 World Champion Kelly Slater.

About Boost Mobile®

Based in Irvine, Boost Mobile® LLC is at the epicenter of the action sports industry. A lifestylebased telecommunications brand focused on offering premium payasyougo wireless phones and services to the youth market, Boost resonates with its consumers through strategic partnerships with leading youth lifestyle brands and companies. Boost team riders comprise more than 50 of the worlds top action sports athletes, and include 2005 World Champions Kelly Slater and Chelsea Georgeson, as well as Taj Burrow, Mike Parsons, Cory Lopez, Nathan Webster, Randy Welsh, Makua Rothman, Shane Dorian, Shane Beschen, Rob Machado, Dane Reynolds, Jamie OBrien, Ian Walsh, Megan Abubo, and Kalohe Andino.



 

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